Overview
In many categories, share of category search volume can be used to predict a brand’s market share.
Use this app to chart trends in Google search volumes and share of search for up to 40 search terms (e.g. brand names) from 2004 through today. You may filter by country, category, and date range.
Guide
- Select a Country from the drop down list.
- Select a relevant Macro Category or Sub-Category from the drop down list. For example, if you are looking at beer brands select ‘FOOD & DRINK / Alcoholic Beverages’.
- Select a Start date and End date. Periods of up to 38 weeks will display daily data in the charts, 40 - 269 weeks show weekly data, and 270+ weeks show monthly data.
- Enter Search Terms as a list of up to 40 terms (e.g. brands in a category). To build the list, enter each search term then press the [+] button. Alternatively, enter all the terms with a comma between each term.
- Click on the SUBMIT button to retrieve the data and generate the charts.
Questions? Contact support@upwave.com.
Learn more about the leading brand analytics platform at http://www.upwave.com.